Real Estate Development

We are revitalizing 60 acres of land to transform the area into a vibrant town center supported by high-quality infrastructure, specialized industries, entrepreneurs, and artists.


The Jacobs Center takes a holistic approach to redevelopment in Southeastern San Diego, a culturally-diverse and underserved area prime for investment and transformation. As the largest landowner in City Council District 4 – with 60 acres of land – we follow seven guiding principles for building a unique urban village with a strong sense of place:

  • Enhancing community identity
  • Supporting transit-oriented development
  • Improving health and wellness
  • Providing educational and employment opportunities
  • Creating public gathering spaces
  • Promoting sustainable development
  • Improving public infrastructure

We create places that improve residents’ quality of life and support a strong local economy.


Spring 2021 Update

At the April 19, 2021 meeting of the Chollas Valley Community Planning Group Meeting, Jacobs Center staff provided the map below on the progress of the Town Center Master Plan. We are excited about partnerships that will provide housing for a variety of income levels, new retail, new services and new programs to support a thriving Southeastern San Diego. Keep visiting our website for more updates on our projects in process.

About the Town Center Master Plan

Working with national planning and architecture firm BNIM , the Jacobs Center created the Town Center Master Plan to guide future redevelopment work. To engage with the community and align the plan with community interests, more than 1,300 residents provided their input through a survey. The Master Plan conforms with the updated Encanto Community Plan, the community’s roadmap for future development.

Learn more about the Town Center Master Plan and see the results of the survey here. See how we engaged the community on the Town Center Master Plan survey in the video below.

Current Developments

Euclid + Market Complete Streets Project

The Complete Streets Project will upgrade portions of Euclid Avenue, Guymon Street, and Market Street in the town center area. We are supporting the City of San Diego to encourage active modes of transportation in the community, such as walking and bicycling, as a way to connect the community to the surrounding neighborhoods. The improvements include new and expanded sidewalks, bicycle lanes, crosswalks, medians, street lights, traffic signal modifications, landscaping, and curb extensions to help with traffic. The project is primarily funded by a $4 million Caltrans Active Transportation Program grant awarded to the City in partnership with the Jacobs Center and Capital Improvement Program funding by the City of San Diego.

The Complete Streets infrastructure project construction has begun and is anticipated to be complete by the end of March 2022.

For the latest project updates, please contact the City of San Diego Public Works Department at 619-533-4207 or email – and reference the official name: “Market St – 47th to Euclid Complete St and Water & Sewer Replacement Project.” Major project updates will also be posted on the Jacobs Center’s Complete Streets Project blog post here.

View the presentation shown at the Euclid & Market Complete Streets Infrastructure Project Information Sessions in 2016 here.

Completed Developments

Market Creek Plaza

Market Creek Plaza is a bustling shopping center, originally built in 1999 and opened in 2001. The plaza, managed by Diamond Management Inc., offers a variety of sit-down and quick-service restaurants, a coffee shop, grocery store, bank, nail salon, and other retail and professional services. Tenants include Food 4 Less, Starbucks, Castañedas Mexican Food and Mariscos La Riviera Est. Milpas V. Nayarit, Wells Fargo, T-Mobile and much more. The center also includes murals created by the AjA Project and high school students from the area.

Watch this video to learn more the murals in Market Creek Plaza and the inspiring story of two generations of Southeastern San Diego women connected to them.

For current leasing opportunities, visit Diamond Management Inc.‘s page.

Joe and Vi Jacobs Center

Built in 2008, the Joe and Vi Jacobs Center is home to many local organizations providing services to the Southeastern San Diego community, including the Jacobs Center for Neighborhood Innovation and CONNECT ALL @ the Jacobs Center, business accelerator and resource center. This building serves as a space for community members and organizations to hold meetings, workshops, and special events. Throughout the year, the building also hosts artistic and cultural programming that reflects the many cultures in the community, providing an extraordinary place for residents to enjoy the arts in their own neighborhood. Visit our Venues page to see more about our event space rentals.


The intersection of Guymon Street and Euclid Avenue is your corner for happy and healthy! The Walgreens is now open, providing residents with convenient access to the first-ever full service pharmacy in the community. Of the 15 permanent positions Walgreens hired, nearly all were filled by residents of the Diamond Neighborhoods.

A video of the Walgreens grand opening celebration can be viewed here.

Trolley Park Terrace

Our redevelopment work creates not only places for residents of the Diamond Neighborhoods to shop, dine, work, and gather, it also brings new places to live. Trolley Park Terrace is a LEED-Gold certified development of 52 apartment homes adjacent to the Euclid Avenue Transit Center. Completed in 2016, this transit-oriented development is an example of smart and sustainable building practices.

To see the construction process, visit our Flickr album.

Kipp Adelante

KIPP Adelante Preparatory Academy is a tuition-free, college preparatory charter public middle school and is part of the national KIPP (Knowledge Is Power Program) network of 224 schools in 20 states and Washington, DC. The new campus is adjacent to the Joe and Vi Jacobs Center and opened in January 2020. The Jacobs Center for Neighborhood Innovation collaborated on this project to enhance the Southeastern San Diego neighborhood. Please reach out to Nikki Turner,, with any questions.

Access Youth Academy

Access Youth Academy is a 501(c)(3) non-profit organization committed to transforming the lives of underserved youth through an urban squash program. This new two-story structure blends sports, academics and business activities around a glass-walled entry and open reception and lounge area. In its mission to foster a thriving community, the Jacobs Center for Neighborhood Innovation worked in collaboration with Access Youth Academy to find and secure the academy’s location. Learn more here.

Placemaking Venues

Chollas Creek Park

This project restored the natural beauty of a segment of Chollas Creek, an important community asset, and added a beautiful linear park where residents, students from nearby Horton Elementary, and visitors can enjoy the outdoors. Chollas Creek Park is also now home to local artist Roman de Salvo’s “Chollas Realm,” two sculpted archways that map out the Chollas Creek watershed, and artist Deedee Morrison’s “Visualize Biodiversity,” a 10-foot LED light sculpture inspired in the shape of a barrel cactus that features laser cut-out patterns of San Diego’s pollinators, including bees, beetles, wasps, moths, and butterflies.

Photos from the “Celebrating the Arts @ Chollas Creek” event to unveil the two public art pieces can be viewed on our Facebook page.

Market Creek Amphitheater

The Joe and Vi Jacobs Center’s beautiful outdoor amphitheater and adjoining Festival Park host a wide range of events, including music and dance concerts, theatrical performances, festivals, film screenings, and more. Accommodating a group as large as 3,000 people, these venues provide the community with an activated space for enjoying arts and culture with their neighbors, friends, and family.