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The Results Are In!

Thank you to all who completed the Town Center Master Plan survey and provided valuable input on the future of our community!

More than 1,300 residents of Southeastern San Diego filled out the survey online or in person at a Jacobs Center event or with one of our community partners or youth researchers. We appreciate everyone for taking the time to fill out the survey and attend our Master Plan Open House and community meetings to further be part of the process.

To read the results of the Town Center Master Plan survey

Town Center Master Plan

View a video breakdown of the Town Center Master Plan above

The Jacobs Center’s Town Center Master Plan is a framework of best land uses and proposed phasing for redevelopment of 37 acres of land the organization owns in Southeastern San Diego over the next eight to 10 years. The Master Plan recommends developments that create a strong community identity, are transit oriented, and support a diversity of housing, retail, health and wellness, education and economic opportunity. Additionally, the Master Plan supports sustainable development and is designed to achieve at least a LEED-ND (Leadership in Energy and Environmental Design for Neighborhood Development) certification.

The Master Plan aligns with the Encanto Community Plan including existing zoning, heights, and parking requirements. It also addresses guidelines set by the City of San Diego’s Climate Action Plan and Economic Development Strategy.

Questions and comments related to the Master Plan can be made by email to MasterPlanInfo@jacobscenter.org, by phone to (619) 527-6161, and by regular mail sent to Jacobs Center Re: Master Plan, 404 Euclid Ave. San Diego, CA 92114. 


The Town Center will be a socially and economically vibrant, diverse, and connected transit-oriented urban village, providing a series of safe, walkable community spaces within a distinctive urban context, supporting arts and culture and attracting catalytic development that stimulates new investment within the community.


Substantial resident community input and previously completed plans for the area were incorporated into the new Master Plan.

Jacobs Center Development Principles

The Jacobs Center’s work with residents helped us understand what people value and want to see more of in the community. Out of this intensive and continuous listening, we created a set of development principles to guide future investments in the community. These development principles include

  • Community Identity
  • Public Gathering Spaces
  • Transit-Oriented Development
  • Sustainability
  • Education & Employment
  • Infrastructure
  • Health and Wellness

Master Plan
Open House

A dream venue only minutes from downtown.