Job Description
Duties: Organizational Relationships: Reports to the Education Program Manager in the Department of Cardiovascular Medicine. Natural collaborator with department colleagues leaders physician experts and other professionals across client Clinic. Works across various administrative and clinical departments which may include Legal Business Development Public Affairs client Clinic physicians and scientists and external companies.
Position Overview: The Senior Marketing Specialist will partner with the Program Manager Digital Marketing team Physicians and Marketing to build marketing plans and will take an active leadership role across client Clinic to understand business objectives and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities which may include advertising collateral development digital marketing content and creation/assessment. The individual will drive implement monitor and measure results of marketing activities to advance client Clinic's mission strategic plan and business objectives.
The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle from project concept through launch to achieve objectives and measures results. Serves as a role model for others and represents client Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues leaders and experts. Evaluates analyzes and develops marketing strategies based on target audiences market research and business plans and continually assesses consumer and business needs to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence clarity and transparency in communications with stakeholders and leaders and will represent marketing on key institutional committees.
Proactively contributes to business planning marketing planning and strategy development. Demonstrates leadership to others including contractors and third parties to deliver flawless execution. May have budget oversight accountability and reporting. As we look to improve and implement our data analytics tools and reporting, the Marketing Specialist will provide strategic marketing consultation and guidance to various internal clients about the benefit and value of this type of information in marketing campaigns. The Specialist will partner with Marketing Managers and/or Directors to drive, monitor, and measure results of marketing activities to advance client Clinic's mission, which may include advertising, collateral, digital marketing, content creation/assessment, and event management/sponsorship.
The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling. May involve competitive landscape assessments and recommendations. Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance client Clinic's mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change
Skills: Additional Experience and/or Qualifications: Business acumen including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership problem solving critical thinking active listening quantitative skills persuasive oral and written communication project management presentation and interpersonal skills. Proven execution ability including digital marketing experience. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced changing environment and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic flexibility and creativity. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must require experience working with target audiences market research and competitive landscape evaluation. May require experience with marketing automation. Will require experience with understanding data surfacing trends and working with digital and advertising channels. Has a positive influence on others. Position may require occasional travel and the flexibility to work weekends and evenings as necessary. As we look to improve and implement our data analytics tools and reporting, the Marketing Specialist will provide strategic marketing consultation and guidance to various internal clients about the benefit and value of this type of information in marketing campaigns. The Specialist will partner with Marketing Managers and/or Directors to drive, monitor, and measure results of marketing activities to advance client Clinic's mission, which may include advertising, collateral, digital marketing, content creation/assessment, and event management/sponsorship. The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling. May involve competitive landscape assessments and recommendations. Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance client Clinic's mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change. Education: Minimum Education and/or Experience Required: (Education Requirements and Experience): A bachelor's degree in a related field which may include liberal arts business marketing healthcare or similar field plus 5 years professional experience in marketing or a related field. Or a master's degree in a related field (MBA preferred) with 3 years professional experience in marketing or a related field. Strong academic performance required. Schedule Notes:As we look to improve and implement our data analytics tools and reporting, the Marketing Specialist will provide strategic marketing consultation and guidance to various internal clients about the benefit and value of this type of information in marketing campaigns.
The Specialist will partner with Marketing Managers and/or Directors to drive, monitor, and measure results of marketing activities to advance client Clinic's mission, which may include advertising, collateral, digital marketing, content creation/assessment, and event management/sponsorship.
The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.
May involve competitive landscape assessments and recommendations.
Demonstrates project management skills and the ability to manage projects through the entire project life cycle.
Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts.
Understands and acts independently to drive functional strategies forward to advance client ayo Clinic's mission, strategic plan and business goals.
Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements and demonstrates willingness and ability to adapt to change.
Requires strong leadership, problem-solving, critical thinking, active listening, analytical/quantitative skills, persuasive oral and written communication skills, and project management skills.
Proven reporting and analytical skills, including digital marketing experience with Adobe or similar tool preferred.
Broad-based knowledge of marketing strategies and how they're implemented.
Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
Must be able to work independently and collaboratively to prioritize and drive forward multiple projects.
Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
Experience with marketing automation, understanding data, surfacing trends, and working with digital and advertising channels is key.
Has a positive influence on others.
A bachelor's degree with strong academic performance in a related field, plus 3+ years professional experience in a relevant field.
Experience with Adobe products (CJA/Analytics)
Successful support of marketing efforts using data-driven decision making
Success setting up reporting systems to track marketing campaign ROI
Ability to educate and influence others
Experience with setting up and managing SEO also preferred.
Required Skills: EXCELLENT COMMUNICATION SKILLS
Pay range: $34 to $38 per hour on W2.
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