Job Description

Role Summary:

The Vice president of Retail Marketing is responsible for the oversight and execution of omni-channel, dispensary-focused marketing across Verano’s retail footprint. This person will lead a team of retail marketing professionals in executing marketing initiatives and programs designed for efficient customer acquisition and retention while driving sales across Verano’s brand and product portfolio. This will be a cross-functional role, collaborating across our marketing department disciplines, including brand, digital, and product, to ensure important processes are maintained, timelines are met, and individuals are held accountable. This person must be willing to work out of Verano’s corporate office in Chicago, IL, and travel to retail locations across our portfolio.

Essential Duties and Responsibilities:

• Develop and execute omni-channel marketing plans with objectives, strategies, and tactics to support market growth targets driven by analytical insights and internal forecasts.
• Serve as a data-driven leader, leveraging expertise in analyzing large data sets to understand customer segmentation and harnessing automation to design and execute highly targeted, personalized campaigns
• Develop targeted and scalable strategies and action plans to grow the retail business including promotional events, partner collaborations and community outreach initiatives.
• Find efficiencies across a complex and dynamic technology stack to increase marketing automation and improve overall program effectiveness throughout owned and paid media channels.
• Desire to own projects and exceed expectations, with the ability to find solutions and deliver results within a rapidly changing, entrepreneurial culture.
• Work cross-functionally with retail operations, commercialization, and supply chain teams to deliver best-in-class marketing to launch and support product roadmaps.
• Develop strong retail marketing plans that support state revenue targets while maintaining flexibility to adapt to changes in market conditions.
• Maintain working knowledge of the consumer, markets, and trends to glean insights and develop data-driven plans to capitalize on opportunities.
• Responsible for adhering to the marketing budget.
• KPIs will be measured primarily by the success of patient/customer growth, meeting revenue targets, expanding patient/customer product mix portfolio.
• Perform other duties as assigned by leadership.

Minimum Qualifications:

• Bachelor's degree required
• 12+ years working in Marketing with a focus on program execution, retail brand development, web/e-commerce and/or mobile applications, and cross channel media strategy
• Strategic mind-set, with a proven track record in developing business strategies in complex and dynamic environments
• 5+ years in consumer-packaged goods marketing, digital marketing, or retail marketing preferred
• Experience leading a team in a matrixed organization
• Experience contributing to the retail planning process
• Excellent project management skills
• Strong customer focus and relationship orientation
• Exceptional written and verbal communication skills
• Regional and national travel required

Preferred Qualifications:

• Comfort with analytics and strong business acumen
• Strong understanding of retail marketing and relevant technology
• Ability to pivot priorities quickly and effectively as needed
• Experience developing all aspects of marketing eco-system
• Understanding of basic retail and visual merchandising solutions
• Proven mastery of product launch protocol
• Experience with media buying and budget management
• Results-driver, with flexible demeanor with willingness to advance multiple discussions and workstreams in parallel

Physical and Mental Demands:

While performing the duties of this job, the employee is frequently required to remain in a stationary position, move and/or position oneself, communicate, operate and/or prepare, place, position objects, tools, or controls. The employee must occasionally move packages weighing up to 10 lb. Specific vision abilities required by this job include close observation and the ability to adjust focus. The mental and physical requirements described here are representative of those that must be met by an individual, with or without reasonable accommodation, to successfully perform the essential functions of this position.

Working Environment:

Work is performed in an office environment. The noise level in the work environment is usually moderate. The work environment characteristics described here are representative of those an individual encounters while performing the essential functions of this position.

EEO Statement:

Verano Holdings is proud to be an equal opportunity employer. We place priority in an environment of inclusion, diversity, and social justice and are committed to securing a better, brighter way forward for our employees, our markets, and our communities.

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