Job Description

Social Media/Website Manager

CAMBA is a community of staff, volunteers, clients, donors, neighbors and partners who work together to build an inclusive New York City, where all children and adults have access to the resources and supports they need to thrive. We take a comprehensive approach by offering more than 180 integrated programs in: Education & Youth Development, Family Support, Job Training & Employment Support Services, Health, Housing, and Legal Services. We reach almost 80,000 individuals and families, including almost 13,000 youth. CAMBA serves a diverse cross section of New Yorkers from new mothers in Brownsville to job seekers in the Rockaways. More than half of our clients are immigrants and refugees from around the globe. Over 85% of our families are in living in poverty, reflecting the challenges faced by nearly 1.7 million New Yorkers today.

CAMBA's Department of Strategic Partnerships cultivates relationships with funders, stakeholders, and community members in order to support CAMBA's growth and high-quality programming. The Department includes Development, Institutional Giving, and Marketing & Communications.

What The Social Media/Website Manager Does:

Social Media:

• Create monthly, quarterly, and annual social media editorial calendars to promote the organization and its programs across CAMBA's social media channels.
• Manage the design and execution of social media campaigns and strategies for increasing engagement. Assist on influencer research for campaigns as needed.
• Create content such as website articles, blog posts, social media infographics and shareables, and video content for social media, making sure graphics are compelling and captions speak to the organization's target audience.
• Support the Strategic Partnerships team at live and online events as needed by capturing social media photos and video footage for approval.
• Track social media engagement to identify high-performing ideas and campaigns for scalability and perform social media research & benchmarking as needed.
• Craft responses for approval to address comments and direct/private messages.
• Brainstorm and research social media trends and ideas for original content.
• Manage the submission of all content to the Communications Director and/or Program Director for final approval and sign off before posting.

Website:

• Manage both proactive and reactive updates to CAMBA's website as needed, including but not limited to program pages and the CAMBA News & Events and CAMBA Voice Blog.
• Update, expand, and maintain CAMBA's Google Analytics and Google Ad Words accounts.
• Ensure language and branding is consistent across the site.

Program Directory:

• Update CAMBA's Program Directory in the first quarter of each year, along with relevant updates to program webpages using the Directory information and DARE dashboards.
• Work with the Senior Development Manager to develop and manage digital donor campaigns marketing CAMBA's programs, services, and offerings through the use of social media, landing pages, digital advertising, and blog.

Minimum Education/Experience Required:

• Bachelor's degree in a related field.

Other Requirements:

• 3-4 years of experience in social media management and content creation and posting.
• At least 3 years of experience in maintaining and developing websites and working with a web content management system (ideally Wordpress).
• Experience working with Google Analytics and Google Ad Words for nonprofits.
• Excellent writing/editing and verbal communication skills and problem-solving experience.
• Able to multi-task and handle high-stress crisis communications situations.
• Ability to understand and communicate information about sensitive social services issues.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint), Canva and/or Adobe Creative Suite.
• A solid understanding of the social media universe including but not limited to Facebook, YouTube, X, LinkedIn and Instagram.
• Knowledge of creative and content production workflows for integrated campaigns, including digital, social media, and events.
• Basic knowledge of HTML and experience with CRM Management Systems a plus.
• Nonprofit experience a plus.

Compensation: $70,000-$80,000 annually When salary ranges are listed, the range would represent the low and high end for the applicable position & program. The salary offered would be based on various factors unique to each program and candidate. This includes but is not limited to experience, education, budget and/or program size, internal equity, skills and other factors that may be required for the position and organization.

Status: Full-time (35 hours per week) Benefits: CAMBA offers a comprehensive benefits package including health insurance, dental insurance, 403(b) retirement plan with employer match, paid time off (vacation, personal, and sick time), and paid holidays.

CAMBA is an Equal Opportunity Employer. We value a diverse workforce and inclusive workplace. People of color, people with disabilities, and lesbian, gay, bisexual, and transgender people are encouraged to apply. We consider all applicants without regard to race, color, religion, creed, gender, gender identity, gender expression, national origin, age, disability, socio-economic status, marital or veteran status, pregnancy status or sexual orientation.

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