Job Description
TLF’s SEO / SEM & PPC Marketing Specialist you will drive brand awareness and sales via customer acquisition strategies for and TLF’s Custom App. As an expert in SEO / SEM & PPC marketing, D2C lifecycle marketing, ecommerce consumer goods and shopping, and conversion optimization, you will use your expert knowledge in web, marketing, branding, and media buying strategies via organic and paid search, PPC, SEO, and SEM to leverage best practice digital marketing and growth-hacking techniques.
This position will be responsible for daily/weekly/monthly campaign development, media buying, implementation, on-site and offsite SEO and backlinking, while reporting the corresponding data and KPI’s for these initiatives to the marketing department, leadership, and CEO on a daily/weekly/monthly/quarterly/ and annual basis.
Job Description (Including but not limited to the below)
POSITION ROLES & RESPONSIBILITIES:
QUALIFICATIONS / SKILLS / REQUIREMENTS:
TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App.
Join our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear. What are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together. BENEFITS (for full-time employees only):TLF was established in 2012 as a premium athletic and lifestyle apparel brand, pioneering a new category of Gym-To-Street® Wear products engineered for your toughest training sessions, designed to carry you through the rest of your day for wherever life takes you. Our mission is to provide products designed to push the limits of innovation and human performance to the highest possible level via fit, wearability, and functionality while simultaneously providing an exclusive sense of style and unparalleled quality. Our products are distributed and sold globally direct to consumers via TLFapparel.com and our TLF App. \r\n\r\nJoin our team and work in a fun, fast-paced, energetic environment with endless potential for individual and professional career growth. Our company culture does not micromanage its team members. Instead, we thrive on empowering people to be self-motivated professionals who challenge themselves to work harder, smarter, and more efficiently as individuals and as part of a team. This winning formula creates a culture that inspires individuals and team members to continually set new and unprecedented goals that will continue to drive TLF to become a global leader in Gym-To-Street® Wear.\r\n\r\nWhat are you waiting for? Join the TLF “FAM“ and create a lasting career that will never feel like a job but instead like you are fulfilling a passion that will make history! Let’s REDEFINE IMPOSSIBLE® and TAKE LIFE FURTHER® together.\r\n\r\nBENEFITS (for full-time employees only):\r\n•\tMedical\r\n•\tDental\r\n•\tVision\r\n•\tA free gym membership to TLF’s state-of-the-art gym (aka TLF TRAINING LAB®)\r\n•\tAccess perks (A discounted database that offers a network of consumer perks)\r\n•\tChill, refuel, and recharge in our awesome employee lounge (unlimited coffee and tea)\r\n•\tPS5 stations for gamers\r\n•\tA monthly product allowance ($100) for our premium Gym-To-Street® Wear \r\n•\tContinued education programs & training \r\n•\tEmployee team-building events\r\n\r\nTIME OFF BENEFITS (for full-time employees only):\r\n•\tVacation: 2 weeks a year (accrued at a rate of 3.08 per pay period)\r\n•\tSick Days: 6 days a year (accrued at a rate of 1.85 per pay period)\r\n•\tPersonal Days (PTO’s) 4 days a year (1 day accrued every quarter)\r\n•\t9 Paid Holidays \r\n•\t1 Floating Holiday (a day of your choosing)\r\n\r\nPART-TIME/INTERN BENEFITS:\r\n\r\nTLF is an equal-opportunity employer. We value diversity at our company. We don't discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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