The California State Lottery is looking to fill the exciting role of a Senior Marketing Specialist - Email Communications and Loyalty Programs ! If this opportunity would be a good fit for you, we encourage you to apply today and join our winning team! About Us People are drawn to the California State Lottery because we: Have a worthy mission that we’re sure you’ll take pride in too. Are an energetic, creative, and talented team Value diversity and inclusion in the workplace Empower team members to bring their knowledge, expertise, and innovation Recognize individual and team contributions Support the importance of work-life balance Invest in the professional development of our team members Are dedicated to preserving our environment by lowering our carbon footprint The California Lottery is a multi-billion-dollar enterprise headquartered in Sacramento. It is one of the few state agencies that is a revenue generator, not accepting taxpayer dollars from the state’s general fund. Our mission is to provide supplemental funding to California schools while supporting local communities. In FY 2022-23, the Lottery generated sales of approximately $9.2 billion, with over $2.2 billion earned for California public schools. Lottery products are sold at more than 23,000 retail locations across the state, including Scratchers, Powerball, Mega Millions, SuperLotto Plus, Fantasy 5, and Hot Spot. Job Description and Duties Under the direction of the Chief of Engagement & Retention Marketing and reporting to the Staff Services Manager II - Marketing Manager Player Loyalty and Email Communications, the Senior Marketing Specialist will be responsible for: Strategic planning, execution, and optimization of the Lottery's loyalty programs and email marketing communications Managing end-to-end email campaigns and loyalty promotions from concept through implementation Developing promotional calendars and creative content including concepts, content, copy, and design This role is essential in providing an exceptional experience to motivate consumers, increase loyalty, and drive sales to support public education funding. The position can be remote or office-based at Lottery Headquarters in Sacramento, with occasional travel as needed. Employees must reside in California to be eligible for telework. Qualifications Bachelor’s degree in marketing, communications, or related field (preferred) 6+ years of progressive marketing experience, including 4+ years in email marketing Experience with email content creation, list management, campaign automation, and best practices At least 3 years of loyalty marketing experience with a high-profile consumer brand Proficiency with enterprise email platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign) Strong HTML skills preferred Ability to analyze data, manage multiple projects, and meet deadlines Experience with design tools (Photoshop, Illustrator, Canva, Figma) and Microsoft Office Experience in gaming, entertainment, e-commerce, FMCG, or CPG categories is a plus Important: A resume is required with your application. For more details and application instructions, click the Apply button. #J-18808-Ljbffr California State Lottery
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