Job Description

The Senior Brand Manager - Amazon manages programs and strategic planning initiatives within a specific department of the business to ensure sales targets are met. This role may be dedicated to servicing one significant client or responsible for multiple clients’ goals and encompassing customer relations and implementation. E-commerce is a fast-paced industry, and the only constant is change - we are looking for someone dynamic, curious & confident to join our team as a Senior Brand Manager for our Amazon team. This role is responsible for providing strategic, tactical, and operational leadership at the highest levels. In a work-from-home environment, to be successful, you will need to learn quickly, stay on top of new e-commerce trends, and be a motivated, independent worker. Excellent project management skills as well as poise, confidence, and strategic thinking go a long way in this role. Collaboration with other business management & Advantage Unified Commerce teams is crucial for success in this role as our Enterprise approach and breadth of services is key to our approach. What we offer: Full-Time Benefits (Medical, Dental, Vision, Life) 401(k) with company match Training and Career Development Generous Paid Time-Off Qualifications: Bachelor's Degree or equivalent experience in the area of Marketing/Brand Management required; MBA Degree or equivalent experience is preferred 6+ years of experience in a consumer product, brand manager, media, or agency experience preferred Superior task management, interpersonal, written and verbal communications skills Min 4 or 5 years of experience full access and broad knowledge of Amazon Seller Central or Vendor Central either in an agency role, a brand role or Amazon direct Min 3 years eCommerce experience understanding SEO, shipping, new item set up Min 2 years of Amazon Advertising experience Responsibilities: Manage 4-6 brands on Amazon 3P or 1P growing sales aligned to client’s goals and being in the role as their Amazon expert. Meet with clients weekly to review issues, performance, advertising strategies, content updates, promotional calendars, support cases and recommend long-term strategies. Create best-in-class catalog pages with a focus on SEO (titles, bullet points, product description, hidden keywords). Monitor changes in SEO using third party tools. Manage variation strategy and monitor regularly for improvements. Identify account problems, open Amazon support cases and monitor resolutions. Meet regularly with Amazon account executives and vendor managers to collaborate on brand growth. Make recommendations to clients on international expansion opportunities and manage client’s international Amazon marketplaces. Review advertising budgets, strategies, ACOS, ROAS, TACOS and work with advertising team to align on brand’s goals. Assist in getting new products live and retail ready, including collecting VINE reviews and problem resolution of existing items. Utilize A/B testing when applicable. Work with the graphic design team to make recommendations to client to upsell creative assets for above-the-fold (ATF), A+ content, videos and advertising assets. Make recommendations based on data and consumer insights. Develop and implement growth strategies for assigned brands. Work with the internal advertising team to implement advertising campaigns and analyze trends and results to achieve client’s goals. Facilitate communication, opportunities, challenges, and workflow to other team members and attend all client meetings and reviews. Organize FBA or MFN shipment strategies and creation of shipments to Amazon. Create Ad-hoc reporting for brands to address situational issues, forecasts, strategic planning and performance optimization programs. All capabilities within Seller Central or Vendor Central related to a product ASIN sales growth strategy. Plus other tasks as assigned. Skills: Advanced Excel and strategic thinking skills Knowledge using third-party tools including Helium10, Keepa, DataHawk, Jungle Scout, or Zonguru Strong presentation and interpersonal skills Strong written communication and verbal communication skills Well-organized, detail-oriented, and able to handle a fast-paced work environment Track record of building and maintaining customer/client relationships Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook. #J-18808-Ljbffr Youradv

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