Job Description
Job Description
Comoto is seeking experienced digital marketers to join our Performance Marketing team. This in-house team runs the paid marketing channels driving Comoto’s revenue and new customer acquisition goals. Reporting to the SEM Manager, this SEM Specialist is responsible primarily for the execution of Paid Search/Shopping channels.
Our next SEM Specialist will be an analytical thinker with some serious Paid Search/Shopping experience under their belt and an insatiable curiosity to keep upping their game. They will have a proven track record of successful campaign execution from start to finish. You will also have the opportunity to support Comoto’s larger media mix (including Display/Media/Video, Social Media). As a key driver of Comoto’s growth, the Performance Marketing team is highly visible within the organization and regularly works across teams including the Analytics, Creative, Video, Merchandising, and Rider Support teams
Our Next SEM Specialist Will:
Building and maintaining a large Paid Search keyword & Shopping product group portfolio to support Revzilla, Cycle Gear, and J&P Cycles ever-expanding catalog of premium gear and parts
Executing ad/copywriting testing to find the perfect message that calls to every moto enthusiast’s heart
Learning complex Paid Search & Shopping bid management strategies to take your results to the next level
Managing day-to-day campaign pacing of multimillion-dollar budgets
Optimizing the Paid Search/Shopping portfolio daily to boost star performers and cut the underachievers
Driving aggressive revenue growth across Performance channels
QA of own workflow--ad copy, audience management, campaign builds, etc--as well as review of teammates’ work to ensure positive customer-facing experience
Active participation and management of vendor/platform relationships
Ultimately, mastering Paid Search / Shopping management to take the driver’s seat
Job Tags
Daily paid, Permanent employment,