Sales and Marketing Executive Roasted Coffee Division Job at ETHIO BLACK LION LLC, Hamilton, VA

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  • ETHIO BLACK LION LLC
  • Hamilton, VA

Job Description

Job Description

Job Description

About Us:
Black Lion Cafe is a fast-growing, Ethiopian-inspired specialty coffee brand with multiple locations in Maryland and a newly launched roasting facility. We take pride in our premium roasted coffee and are expanding wholesale distribution locally and nationally.

Position Summary:
We are seeking an experienced and results-driven Sales & Marketing Executive to lead the growth of our roasted coffee division. The ideal candidate will have a proven track record in B2B sales as well as strong skills in online and social media marketing , particularly in the food and beverage or hospitality sectors.

Key Responsibilities:

  • Develop and execute a B2B sales strategy targeting cafs, restaurants, grocery stores, offices, and retail outlets
  • Build and maintain long-term relationships with clients and wholesale partners
  • Create and manage digital marketing campaigns across platforms (Instagram, TikTok, Facebook, Google, etc.)
  • Oversee online sales and help grow e-commerce traffic and conversions
  • Manage Black Lion Cafes online presence and brand voice through content creation and engagement
  • Attend industry events, expos, and networking opportunities to promote the brand
  • Collaborate with internal teams (roasting, retail, branding) for consistent messaging and fulfillment
  • Provide regular sales reports, market feedback, and performance insights

Qualifications:

  • Minimum 3 years of experience in sales and marketing (coffee or food/beverage industry strongly preferred)
  • Proven success in managing social media marketing and online advertising
  • Experience with tools like Meta Ads Manager, Google Ads, Mailchimp, Canva, Shopify, etc.
  • Strong communication, presentation, and negotiation skills
  • Self-motivated, organized, and able to work independently
  • Familiarity with CRM systems and digital analytics
  • Reliable transportation and willingness to travel locally as needed

Compensation:
Base salary (commensurate with experience) plus competitive commission and performance-based bonuses.

How to Apply:
Please send your resume and a short cover letter to abdu@blacklioncafe.com with the subject line:
Sales Executive Application Black Lion Cafe

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