PPC Specialist/Paid Search Job at Robert Half, Charlotte, NC

UjlDeXZWbloyQjZnT1hYMnBqamx2bURw
  • Robert Half
  • Charlotte, NC

Job Description

Job Description

Job Description

Robert Half Marketing & Creative is looking for a Paid Search Manager for one of our clients in Charlotte, NC! This position is a 100% remote freelance opportunity.

Job Overview:

We are seeking a skilled and results-driven Freelance Paid Ads Manager to join our team. In this role, you will be responsible for creating, managing, and optimizing paid advertising campaigns across various platforms to drive traffic, generate leads, and achieve measurable business goals. This is an excellent opportunity for an experienced digital marketer with a proven track record in paid media management.

Key Responsibilities:

  • Campaign Strategy & Execution: Develop and execute paid advertising strategies tailored to specific business objectives, including brand awareness, lead generation, and conversions.
  • Platform Management: Create and manage campaigns across platforms such as Google Ads, Facebook Ads Manager, Instagram, LinkedIn, TikTok, and other relevant channels.
  • Audience Targeting: Conduct thorough research to define and refine target audiences using demographic, behavioral, and interest-based data.
  • Ad Creation: Collaborate with the creative team (or independently create) compelling ad copy, visuals, and A/B testing variations to optimize performance.
  • Budget Management: Allocate and optimize ad spend to achieve the best return on investment (ROI) while staying within budget constraints.
  • Performance Monitoring: Track campaign performance using analytics tools, monitor key performance indicators (KPIs), and provide actionable insights.
  • Reporting: Prepare regular performance reports and communicate results, trends, and recommendations to stakeholders.
  • Continuous Optimization: Identify areas for improvement and implement changes to enhance ad performance, including refining audience segments and adjusting bidding strategies.

Qualifications:

  • Proven experience in managing paid advertising campaigns with measurable success.
  • Proficiency in platforms such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
  • Strong analytical skills with experience using tools like Google Analytics, Excel, and campaign dashboards.
  • Ability to create compelling ad copy and understand design principles for ad visuals.
  • Experience with A/B testing and conversion rate optimization.
  • Excellent communication skills and the ability to explain complex metrics to non-marketing stakeholders.
  • Self-motivated, detail-oriented, and able to meet deadlines independently.

Job Tags

Freelance,

Similar Jobs

Seattle Metropolitan Chamber of Commerce

Entrepreneur Manager Job at Seattle Metropolitan Chamber of Commerce

Organization: CleanTech AllianceJob Title: Entrepreneur ManagerClassification: Regular, full-time (1.0 FTE), exemptReports To: VP of Economic DevelopmentLocation: Hybrid***CleanTech Alliance is a flexible workplace. This role will have some on-location work required... 

Wildman

Warehouse Packaging Specialist Job at Wildman

 ...Job Summary: The Material Handling Associate reports to the Warehouse Manager of FAS. Assists with setting up/pulling customer and inter...  ...for all Provisions Orders are Met or Exceeded Review daily packaging and inventory for accuracy Validate product quantity... 

Geisinger

LPN - Licensed Practical Nurse - Family Practice Kistler Job at Geisinger

 ...Job Title: LPN - Licensed Practical Nurse - Family Practice Kistler Location: Wilkes-Barre, Pennsylvania Job Category: LPN - Licensed Practical...  .... Hours : 40 hours per week; Monday through Friday Travel: Limited for potential coverage in another clinic *****... 

Navy Federal Credit Union

Electrician Job at Navy Federal Credit Union

To install, alter, maintain and repair emergency power systems, electrical systems, UPS systems and electrical equipment, fixtures, tools, and appliances.

Central Missouri Community Action

Cook for Head Start Job at Central Missouri Community Action

 ...meaningful impact in your community and enjoy working with children? Central Missouri Community Action (CMCA) is hiring a Cook for our Head Start center in Centralia . We offer competitive pay, great benefits, paid time off, and a 4-day work week -that's right, just...