Job Description

Founded in 2020, Integra Marinas, a subsidiary of Integra Investments, is a leading marina owner, developer, and operator of premier marinas in the best boating markets along the east coast of the U.S. Today, Integra Marinas owns seven marinas and has plans to continue to expand the portfolio in a strategic and thoughtful manner.

Integra’s culture of transparency, creativity, and collaboration, coupled with its investment philosophy and proven track record, has provided Integra with the opportunity to serve as the trusted real estate investment partner for some of the most reputable institutional investors, individual investors, and family offices. Our work environment is one of collaborative, professional and winning attitude towards all that we do. We enjoy working together and we provide a great work environment that is fun and rewarding!

This role leads the strategic guidance and oversight for marketing Integra’s marina portfolio, focusing on the development and execution of marketing initiatives. The role requires a seasoned marketing leader with a strong track record of developing compelling brand positioning narratives, building relationships with industry stakeholders, and creating integrated marketing strategies that enhance visibility and engagement.

This leader will champion brand integrity, lead and execute on creative content, strengthen brand positioning, and accelerate topline growth through agile planning, lead generation, and cross-discipline collaboration.

Key Responsibilities

• Lead the marketing strategy for all marinas.
• Own and develop the marketing budget
• Collaborate with operations to develop campaigns focused on driving and capturing high-net-worth boaters for annual and seasonal occupancy.
• Oversee all content creation, including vendor relations, influencers, and partners, to elevate the brand's position.
• Drive marketing campaigns. Proper A/B testing and reporting to leadership and internal stakeholders.
• Provide direction for the development of annual marina marketing plans.
• Create toolkits and templates for property-level marketing execution.
• Lead Brand Strategy and ensure brand messaging for marina markets while maintaining brand integrity, ensuring campaigns are tailored to key customer segments.
• Ensure brand voice and creative assets are adapted for regional relevance.
• Oversee agency selection and onboarding, positioning, and creative support.
• Provide strategic oversight and executive-level reporting on the effectiveness of marketing campaigns and initiatives. Leverage performance analytics and ROI insights to inform decision-making and optimize campaign impact across marina locations.
• Ensures marketing initiatives support key strategies that will help achieve /exceed top line revenue and brand positioning.
• Analyze, report, and understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking digital marketing efforts, and understand which segments are responding to marketing efforts.
• Support the optimization and administration of CRM platforms, including automation, lead management, personalization, integrations, and email marketing.
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions

Education & Experience

• Bachelor’s degree in Marketing, Communications, or Hospitality;
• 5+ years in luxury brand marketing. Marina /Yacht marketing a plus. Proven success in lifestyle brand, hospitality, or similar.
• Must possess broad marketing experience across Brand, digital, paid media, social media and public relations.

Skills

• Excellent communication skills
• Strong Interpersonal skills
• Adobe Photoshop, Illustrator, Canva and other digital creative platforms
• Social Media & Google certification- Digital Marketing
• Excel skills and Microsoft suite software : PowerPoint, Outlook, Sharepoint
• Analytical and strong marketing business acumen
• CRM experience

Job Tags

Similar Jobs