Job Description
Inno Supps is a DTC eCommerce company established in November 2019. We're one of the fastest-growing companies in the industry reaching $250 million in revenue within 4 years and doubling the team in size annually.
We are currently seeking an experienced
Copywriter who is a strategic marketing leader to develop high-impact copy and content for all e-commerce touchpoints, including but not limited to Facebook Ads, landing page(s), and video scripts. You will collaborate with the Sales & Strategy Director amongst other departments to create a consistent brand voice, optimize customer experience, and drive sales growth while ensuring that all written content adheres to brand guidelines, grammar rules, and SEO best practices.
PRIMARY DUTIES: •Develop and implement a comprehensive copywriting strategy aligned with
overall marketing objectives.
•Conduct customer research to develop targeted and personalized messaging that resonates with different audience segments.
•Create buyer personas to inform copywriting and marketing efforts.
•Oversee landing page copy strategy and optimization.
•Strategize copy for upsells and sales funnels.
•Stay up-to-date on industry trends and best practices in copywriting and content marketing.
•Collaborate with the Sales & Strategy team on content strategy initiatives.
•Proofread and edit all written copy for brand consistency, grammar, punctuation, and spelling errors.
•Ensure all copy adheres to brand style guide and voice.
•Maintain a library of effective messaging for all products, customer profiles, and segments.
•Research products and ingredients to familiarize and find new marketing angles.
•Experiment with different forms of messaging based on buyer data to develop new copy strategy.
EXPERIENCE AND SKILLS: •Excellent writing skills with a deep understanding of persuasive writing techniques and storytelling.
•Excellent communication, collaboration, and project management skills.
•Excellent analytical and organizational skills.
•Strong time management skills and the ability to multitask.
•Excellent attention to detail and a keen eye for errors.
•Experience with e-commerce marketing a plus.
If our hiring team decides to move forward with your application and you successfully make it through the interview process, you'll be invited to participate in a paid Copywriting trial. This paid trial is designed to assess your Copywriting skills.
Inno Supps is an Equal Employment Opportunity. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Inno Supps does not accept unsolicited headhunters and agency resumes. Inno Supps will not pay any third-party agency or company that does not have a signed agreement with Inno Supps.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits.
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