Position Summary:
The primary responsibility is to analyze and monitor digital marketing initiatives and provide insights to Penske management and stakeholders regarding performance of said initiatives. Synthesize both traditional and new sources of data into insights and actionable business recommendations.
Major Responsibilities:
- Manage data collection and quality assurance for digital channels and web properties
- Work with the business to understand needs for analysis and translate into data and modelling requirements
- Develop and maintain reports and conduct analysis of site performance
- Address and deliver ad hoc reporting and analysis requests from product owners
- Develop strong data visualizations to effectively communicate data and insights, and findings including business context
- Make recommendations and give expert advice to management on based on analysis of data
- Work with Sr. Manager of Marketing and Analytics and outside marketing partners and vendors to identify new opportunities and best practices
- Maintain a deep understanding of performance of our web properties from various marketing channels like paid search, organic search, programmatic display, and social by utilizing web analytics, internal, and 3rd party tools
- Other projects as assigned by the supervisor
Qualifications:
- Bachelor’s degree in statistics, marketing, computer science or a related field preferred
- 3-5 years’ experience in digital marketing or digital analytics
- Prior experience working with Google Analytics, Adobe Analytics, or other web analytics tools
- Experience with cloud data platforms such as Google Cloud Platform (GCP) or Amazon Web Services (AWS)
- Experience with tag management solutions such as Google Tag Manager and Tealium a plus
- Experience developing reports and dashboards using data visualization tools such as Tableau, Looker Studio, PowerBI, QlikSense etc.
- Knowledge of statistics tests, analytical skills and data modeling
- Understanding of data support languages such as SQL, Java, Perl, R, Python
- Able to translate complex analytics to insights that are understood by business users
- Strong written and verbal communication and presentation skills
- Regular, predictable, full attendance is an essential function of the job
- Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required.
Compensation:
$70-100K
Exact compensation may vary based on several factors, including skills, experience, and education.
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
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