Job Description
Overview Reports to: General Manager, position is exempt
Accepting applications through October 31, 2025
WHO WE ARE
Hotels done differently. At Aparium, we believe in the power of People, Place and Character. We ensure our hotels are a place where individuals are valued and celebrated, elevating our associates’ pride in who they are, where they live and who we serve. Our hotel is a tribute to the neighborhoods and the people of the communities where we operate.
Populus Hotels is a collection of carbon positive hotels centered around a deep and authentic reverence for the natural world. Each hotel is designed to reflect and celebrate the region’s locale and natural beauty, while serving as a new benchmark for environmentally forward hospitality. All Populus Hotels sequester more carbon than they emit throughout their lifecycle, use 100% renewable electricity, plant a tree for every night’s stay through the One Night, One Tree Program, and feature zero-waste restaurants–allowing guests to experience responsible hospitality effortlessly. Populus Hotels is owned and created by Urban Villages, a leading developer and environmental steward, and is managed by Aparium Hotel Group, committed to redefining the hospitality experience through its mission of “Hotels Done Differently.” Populus Hotels comprises the award-winning Populus Denver and Populus Seattle, opening in spring 2025.
The hotel is managed by Aparium Hotel Group. Founded in 2011, Aparium is driven by the belief that all hospitality experiences should be fueled by the poetics of their surroundings and was born with an intense focus on unearthing the amazing moments unique to every city. Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. Recognized by Travel + Leisure World’s Best Awards as a leading hotel brand, Aparium is known for its singular ability to combine the business acumen of large hospitality companies with the charm of boutique hotels, bringing the disparate forces together in bustling, smaller markets.
THE ROLE
The Lifestyle Manager (LM) is responsible for creating real-life, immersive experiences that create emotional connections with our guests. Rather than telling people what the brand is, the LM shows them through curated interactions—live events, partnerships, and activations. The LM has the responsibility to understand everything that makes our hotel and city great by identifying unique opportunities that bring local collaborators, artists, and dynamic programming into our hotels and communities.
The role will actively develop relationships with the local community & key collaborators. As a leader within Aparium Hotel Group, this leadership position will collaborate with a phenomenal group of experienced and open-minded peers.
WHAT YOU WILL DO CREATE IMMERSIVE EXPERIENCES:
Have a deep understanding of our hotel brand and F&B DNA. Be responsible for upholding brand identity and ensure programming and collateral meet brand standards.
Develop and execute dynamic, year-round hotel and F&B programming. Leverage our five pillars of lifestyle (Art & Music, Local Partnerships, Culinary & Mixology, Fitness & Energy, Wellness & Mindless) to craft unique experiences for guests and locals alike.
Recognize that guest connections to our spaces can be shaped by design, details, and music. Maintain the hotel’s unique atmosphere and identity.
Collaborates with the General Manager and team to ensure agreement for proper funding of programs or partnerships. Validate that the proposal will have an ROI and identify risk factors.
Understand the impact of sound financial planning for hotel profitability; build an annual budget of the hotel’s lifestyle, activation, and programming billables and expenses to coincide with Aparium’s annual budget instructions.
COMMUNITY OUTREACH & PARTNERSHIP:
Be an expert in your neighborhood. Understand hidden nuances that may exist within the community and have a pulse on community preferences.
Identify local collaborators, artists, and partners that align with our commitment to translocal hospitality. Nurture these relationships and identify partnership opportunities.
Curates the retail experience; include emerging services, amenities, and local goods that will drive revenue opportunities.
AMPLIFY LIFESTYLE THROUGH INTEGRATED MARKETING:
Manages all social media channels. Collaborate with a social media agency or (Social Media Ambassador) to develop content calendars, coordinate photoshoots, and execute a strong social media strategy.
Partners with HQ Marketing to amplify Lifestyle activations & partnerships through on-property collateral and website updates. Provide clear creative briefs and content calendars to the HQ Marketing and PR teams.
Exhibits leadership by guiding on-property communications for all things lifestyle. Share direction with the hotel team and regularly review events and programming, providing feedback to the General Manager.
SOUND FINANCIAL PLANNER
Understand the impact of sound financial planning for hotel profitability and the rewards that come with it; builds an annual budget of hotel’s lifestyle, activation and programming billables and expenses to coincide with Aparium’s annual budget instructions
Draw upon or research retail consumer experiences, buying habits, anticipating emerging services and amenities to innovate revenue producing retail products and point-of-sale settings in hotels
Collaborate with General Manager and team to ensure agreement for proper funding of programs or partnerships and validate the proposal will have an ROI and what identifiable risk factors
Participate in weekly team meetings to review work in progress, program implementation, ideation on new ideas, and remedy obstacles impeding success
WHO YOU ARE
A curious and open-minded individual, always demonstrating respect for diverse opinions.
A continuous learner. You stay informed about emerging trends and surround yourself with creative thinkers to integrate innovative ideas.
You approach new situations with confidence, fostering relationships through meaningful conversations and collaboration.
You have the ability to pivot quickly, always seeking out new solutions and opportunities.
WHAT YOU WILL NEED
Minimum of (2) years of experience in a role that lends itself to creating a lifestyle, such as hospitality operations, event planning, public relations, brand, or experiential marketing.
Proficiency in the English language in reading, writing, and verbal communication
Proficiency in Excel, Word, Outlook, Google Docs, PowerPoint, Canva
Adaptable interpersonal skills to represent Aparium and its hotels to local stakeholders, opinion makers, and business executives.
Salary Range: $80,000 - $90,000 annually
HOW YOU WILL LEAD
Openly collaborate with all departments in the hotel including Sales, Banquets & Catering, Guest Services, Housekeeping and Food & Beverage and Culinary to provide an exemplary guest experience; be comfortable in debating ideas before implementing a decision that will impact operations property-wide, as we do not work in silos.
Be respectful in your daily interactions with your direct managers, direct reports, and peers; be an example of the utmost professionalism and a pillar in your community.
Highly analytical in thought and recommendations, continually seeks out the facts; can express a point of view without it being driven by an ego.
Engages others in general conversation tactics to build rapport quickly; and can lead and adapt communication and presentation tactics to engage the audience; displays adaptable interpersonal skills for a wide range of audiences and stakeholders
Approaches fact-finding and discovery missions in a collaborative effort; values input and experiences of others that create additional insight to uncover deeper issues that need to be addressed or removed as a barrier to implementation.
As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment, and sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are, where they come from and take pride in who we serve. Aparium is an E-Verify employer.
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Job Tags
Local area, Night shift,