Job Description

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category: Marketing & Communications

Overview

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword it's a way of life. Salesforce is looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Slack is the AI-powered platform for work, and we are seeking a senior growth product marketer to help shape the future of Slack and accelerate self-service growth.

At Slack, Growth Product Marketers develop product messaging and positioning, product-led go-to-market programs, digital marketing campaigns, and compelling marketing assets. The role focuses on delivering relevant content in the customer journey that creates new self-service customers and product-qualified sales pipeline. You will work cross-functionally with product, marketing, and growth teams to create messaging, positioning, content, and go-to-market strategies grounded in user research and data analysis.

Responsibilities & Impact

• Partner with Product Management to understand product strategy and roadmaps, distill key functionality and value into core product positioning and messaging.
• Lead end-to-end product-led growth initiatives and craft a compelling self-serve value proposition.
• Be accountable for exceptional customer experiences that translate to business outcomes.
• Build consensus, alignment, and engagement across Growth, Campaigns, Creative, Product Marketing, Product Management, Sales, Pricing Strategy, and Customer Success.
• Lead messaging and positioning strategy and execution for target personas in partnership with global Go-to-Market, Campaigns, Content, and Corporate Marketing teams.

Required Skills

• 7 years of experience in product marketing, industry marketing, or growth marketing.
• Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers.
• Ability to strategize and craft compelling messaging.
• Collaborative teammate with a proven track record leading and inspiring through influence.
• Hands-on experience building marketing assets including positioning and messaging, slide decks, demo videos, and event/webinar content.
• Ability to lead new projects in the face of ambiguity.
• Experience evaluated based on alignment to core competencies (e.g., extracurricular leadership roles, military experience, volunteer work).
• Willingness to travel domestically and internationally up to 25%.

Preferred Skills

• Expertise in self-service growth businesses.
• Web and mobile-first go-to-market experience.
• Expertise in Salesforce products.
• Outstanding organizational skills to balance multiple projects with tight deadlines.
• Natural collaborator.
• Get-it-Done confidence to lead new projects in ambiguity.

About Salesforce & Inclusion

Unleash Your Potential. Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. We believe in equality for all, inclusivity, and a workplace free from discrimination. Know your rights: workplace discrimination is illegal.

Accommodations: If you require assistance due to a disability applying for open positions, please submit a request via the Accommodations Request Form.

Posting Statement

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Salesforce offers a variety of benefits including time off, medical, dental, vision, mental health support, parental leave, life and disability insurance, 401(k), and employee stock purchase program. For California-based roles, the base salary range is $169,600 to $233,200. More details about company benefits can be found at the Salesforce benefits site.

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