Job Description
The Stonebreaker Hotel is seeking a Events Sales Manager to drive event and catering revenue for our beautifully renovated property.
Formerly known as the Pratt Place Inn, this independent, locally owned boutique hotel is nestled on 144 acres atop Markham Hill, one of the Seven Hills in Fayetteville, Arkansas. The 18,900 square-foot building is undergoing an extensive renovation to offer a robust food and beverage program, outdoor dining spaces, private dining options, and a Private Members Only Club Lounge. Additionally, the historic Pratt Place Barn continues to serve as a premier venue for weddings, corporate events, and social gatherings, all set against the backdrop of scenic nature trails.
Job Summary:
The Events Sales Manager will be responsible for soliciting, securing, and coordinating catering and event bookings, ensuring an exceptional guest experience while maximizing revenue. This role involves building strong relationships with clients, local businesses, and community partners to drive wedding, corporate, and social event sales for both the hotel and the historic barn venue.
Responsibilities:
Sales & Business Development:
Proactively solicit and secure catering/event bookings through prospecting, networking, and outreach efforts.
Develop and maintain relationships with corporate clients, wedding planners, event organizers, and local businesses.
Conduct on-site tours and sales presentations for potential clients.
Create and manage catering contracts, proposals, and event agreements.
Attend local and regional networking events, trade shows, and industry conferences to promote the property.
Event Planning & Coordination:
Collaborate with clients to customize menus, floor plans, and event details based on their needs.
Work closely with the Executive Chef, Banquet Team, and F&B Staff to ensure smooth event execution.
Prepare Banquet Event Orders (BEOs) and effectively communicate event details with internal teams.
Oversee room blocks, event logistics, and special requests for group bookings.
Marketing & Outreach:
Develop and implement sales strategies to maximize catering and event revenue.
Assist in the creation of marketing materials, promotional packages, and seasonal offerings.
Maintain an active presence on social media, hotel website, and third-party event platforms.
Work with digital marketing partners to enhance SEO and PPC campaigns focused on event sales.
Administrative & Financial Responsibilities:
Maintain accurate records of sales activities, leads, and client communications within the CRM system.
Track sales goals, forecasts, and revenue performance for catering and event bookings.
Prepare weekly and monthly reports on booking trends, pipeline, and revenue generation.
Negotiate pricing, contracts, and service agreements to ensure competitive positioning.
Guest & Client Relations:
Serve as the primary point of contact for all catering and event clients from inquiry to execution.
Provide exceptional customer service and build lasting relationships to encourage repeat business.
Address and resolve client concerns and special requests in a timely and professional manner.
Additional Responsibilities:
Stay up to date with industry trends, competitor offerings, and local market dynamics.
Collaborate with the hotel's sales and operations team to align event strategies with overall business goals.
Perform other sales and event-related duties as assigned by the General Manager.
Qualifications:
Hay Creek offers an extensive benefit and incentive package, including;
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