Job Description

As a Digital Marketing Specialist in Fisher Investments’ Global Private Client Marketing Group, you'll develop direct response digital media campaigns to reach prospective clients outside the US on some of the largest and most advanced advertising platforms in the world, including Facebook, Google, LinkedIn and Taboola. Our formal training and mentorship program will teach you how to manage a budget, produce and analyse results, partner with our creative team to develop digital ads and learn valuable technological skills for this critical position.

The Opportunity:

Digital Marketing Specialists are a part of the Global PCG Marketing Digital Media group, which helps provides high-quality leads to our International Private Client Group sales teams. You will report to the International Media Buyers Team Lead. We are a fun, flexible and dedicated to developing our people and helping as many families achieve their retirement goals as possible.

The Day-to-Day:

• Create and improve direct response-oriented digital media campaigns with the world's largest digital ad platforms (Google, Facebook, LinkedIn, and more)
• Develop and test new targeting tactics including custom audiences, lookalike modelling and more
• Analyse data to identify micro/macro trends, then build digital media campaigns capitalising on the trends you've observed
• Partner with our internal creative agency, fishtank, to develop digital ads that deliver the right message to the right person at the right time
• Adhere to all privacy regulations and policies
• Collaborate with our Strategy & Planning teams that create marketing plans for each country for to find strategic solutions to meet client acquisition needs and increase scale to meet business demands

Your Qualifications:

• Enjoy learning new skills and adapting to changing conditions
• Are comfortable using data to make decisions
• Experienced managing complexities and enjoy problem solving
• Enjoy developing unique solutions to challenging problems
• Want to be a part of building our digital media team in the UK
• Enjoy collaborating with others

Your Qualifications:

• This section should have no more than 5 required qualifications
• It’s your job to ensure these are essential requisites. Not preferred, but absolutely essential to get the job done; if it’s preferred, leave it out. Consult the role’s Success Profile to ensure your language is competency-based
• Avoid clichés like “self-starter” and “detail-oriented”; these are subjective and non-descriptive. Try to think about commonly searched for keywords that will help make the post more relevant to more searches

Compensation:

• $60,000 - $80,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience.
• Eligible for a discretionary bonus based on firm and individual performance

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays 
• Family Support programs including 8 week Paid Primary Caregiver Leave, fertility, family forming, and hormonal health assistance and back-up child, adult, and elder care
• $10,000 fertility, hormonal health and family-forming benefit

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

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