Job Description
The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.
Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. This leader would manage our Digital Marketing Capabilities vertical. This role is an engine of growth, and this leader would manage Digital Marketing capabilities across Citi.com, Mobile App, Online Banking, reporting into SVP, Digital Marketing Capabilities and Innovation
VP, Digital Marketing Product role is responsible for (1) managing an ongoing Digital Sales transformation capabilities delivery roadmap (2) implementation of key strategic projects (3) supporting the development of a forward-looking capabilities vision, (4) Oversee the workstreams of these prioritized initiatives, provide strategic direction to said initiatives, and manage a cross functional task force across various organizations.
Responsibilities: - Drive new digital products and strategies to ensure the Digital Sales and Acquisitions scorecards are delivered.
- Collaborate with business partners to determine growth or efficiency opportunities in our acquisition and post login channels that can be improved through digital innovation or new capabilities.
- Partner with US Consumer Technology, Digital teams to develop and refine product roadmaps that accelerate digital cross-sell, drive personalization and engagement, and create experiences that drive repeat and loyal buyers of Citi's products and solutions.
- Strengthen internal knowledge base and awareness across critical support areas.
- Transform operating processes, reporting, and playbook for ongoing management of critical digital channels.
- Bring relevant competitive & industry perspectives, insights and ideas to inform strategic roadmap.
- Inform outer year roadmaps for continued growth for key strategic capabilities.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications: - 6-10 years of experience in Financial services or Fintech leading strategy and execution, with demonstrable and measurable results
- Seasoned, passionate, and mission-driven digital, marketing and analytics professional with a demonstrated ability to develop a vision, drive and manage the execution of that vision, and deliver top-tier results
- Deep knowledge of Digital Sales Funnel, Adobe Analytics, Digital tagging, end-to-end horizontal customer journey tracking
- Understanding of Consumer Banking products, passion around emerging technologies and how they will change consumer experience
- Demonstrated, experience in an agile, digital product roadmap design, data-driven personalization, digital marketing, and collaboration with and/or direct engineering experience
- Demonstrated sound business judgment, analytical acumen, consumer-centric mindset and communication skills
- Ability to define scope, timelines and budgets in a clear, concise language in writing and verbally. Able to report on issues, risks, progress, timelines etc. accurately and summarize effectively offering analysis, options and credible solutions
- Perform and articulate cost / benefit / risk analysis
Education: - Bachelor's/University degree, Master's degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Digital & Social Media Marketing
Time Type: Full time
Primary Location: Irving Texas United States
Primary Location Full Time Salary Range: $114,720.00 - $172,080.00
In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Anticipated Posting Close Date: Apr 03, 2025
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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