Job Description
The ideal candidate will lead efforts in website development, email marketing, content strategy and other marketing systems related projects.
Can be based out of offices in New York, Los Angeles, Chicago, Palo Alto, Washington DC, Boston, Colorado, Seattle, San Francisco, San Diego.
Position responsibilities: - Lead digital projects and initiatives
- Oversee digital properties, including the website, blog platform, email marketing software, packet generator platform, and event-related software
- Liaise with outside vendors to plan and drive digital strategy
- Advise on and executes best practices for SEO (search engine optimization), SEM (search engine marketing) and content strategy
- Measure and report on the performance of all digital marketing campaigns
- Identify trends and insights, and optimizes spend and performance based on the insights
- Leverage analytics to evaluate and advise on end-to-end client experience across multiple channels and client touch points
- Oversee annual digital marketing budget, ensuring accountability and adequate funding
- Responsible for managing information, initiatives and tools that are designed to support the marketing and business development efforts of the firm
- Understand, evaluate and recommend new ways technology can improve the firm's marketing function internally and externally
- Keep current with existing and emerging trends and best practices
- Responsible for hiring, overseeing and coaching digital team, if applicable
Skills and experience: Required:
- 5+ years experience working with digital channels, preferably with a professional services organization
- Broad knowledge of multiple facets of the digital experience, including web development, content strategy, analytics, user experience and optimization
- Experience managing large-scale projects, including budgets, planning and staffing
- Track record of developing creative solutions while keeping a focus on objectives and results
- Broad technical knowledge, including HTML, SEO, SEM platforms, analytics and search platforms, content management solutions and analytical software
- Expertise in web writing, editing and proofreading, specific to an online environment
Preferred:
- Bachelor or advanced degree
- Prior professional services experience
- Supervisory experience
Competencies: - Excellent problem solving and troubleshooting skills
- Great project management skills and follow-through ability
- Self-starter, driven, and highly motivated
- Excellent client service skills
- Ability to communicate complex systems to non-experts and present initiatives and results to multiple audiences
- Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment
- Detail-oriented and highly organized
- Demonstrates great initiative and the ability to work independently
- Strong attention to detail and ability to follow instructions with high degree of accuracy
- Team-oriented with the ability to work collaboratively across offices
- Excellent organizational and time management skills; ability to prioritize and work concurrently on a variety of projects and requests, providing a solutions-oriented approach
- Ability to keep confidential any information, observations, or viewpoints regarding firm personnel or matters
- Strong written and verbal communication skills; ability to communicate effectively and tactfully with individuals at all levels within and outside of the firm
- Ability to function in a collaborative organization and be a team player
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