Job Description
Job Title: Digital Marketing Associate
Location: CityScape
What you'll do: We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our success.
The Digital Marketing Associate is responsible for supporting various marketing projects and tasks for the corporate website. This role will collaborate and work with other members of the marketing team, vendors, agencies, and third-party consultants to manage and execute website projects and updates for all brands under the Western Alliance umbrella. As a member of the MarTech team, which operates as a Center of Excellence, the Digital Marketing Associate will also support additional digital initiatives such as search engine optimization, accessibility remediation, email marketing, location listing management, social media community management, reporting and other projects as assigned.
What we are looking for: - Support website management by contributing to planning, project management, implementation, and testing of website changes.
- Support day-to-day content management and maintenance work. Execute updates through the Content Management System following marketing standards and procedures.
- Apply UX, search engine optimization, and accessibility best practices to enhance web outcomes. Provide guidance to marketing team members.
- Support website personalization and A/B testing. Implement campaigns, analyze findings and report outcomes.
- Participate in user acceptance testing and after-hours website releases.
- Monitor and report on the effectiveness of digital marketing efforts.
- Stay abreast of the latest digital tools, technologies, and methodologies.
- Maintain documentation and training materials.
- Assist in managing development teams, timelines, and invoice processing.
- Occasional travel required.
What you need to have: - Bachelor's degree from a four-year university
- 2 years of relevant website content management experience
- Search engine optimization experience
- Creative thinker and problem solver
- Excellent oral, written, and interpersonal communication skills
- Strong project management and organizational skills
- Detail oriented and ability to multitask effectively
- Self-starter with a sense of urgency and ability to work in a fast-paced environment
- Willingness to learn banking products, services, and regulations
- Drupal CMS experience
- Website accessibility experience
- Marketing experience in the Banking and Financial Services industry
- Experience working with Adobe Creative Suite and Workfront
Benefits you'll love: We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About the company: Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC. AmeriHome Mortgage is a Western Alliance Bank company.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email HR@westernalliancebank.com or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
© Western Alliance Bancorporation
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