Job Description

Job Title: Digital Marketing & Audience Development Director

Location: Maui-based preferred (hybrid/remote considered)

Employment Type: Full-time, exempt

Compensation: $65,000-$74,000 with bonus potential

Benefits: Health, PTO, IRA, remote/flex

Maui Nō Ka ʻOi Magazine/Flagship Publishing is seeking a dynamic, hands-on Digital Marketing & Audience Development Director to elevate the digital presence of our award-winning regional magazines. This is a unique opportunity to both create engaging content immediately and build a digital marketing system that drives long-term growth across multiple states and brands.

The ideal candidate blends creative execution with strategic thinking - skilled at producing compelling social media content while developing CRM systems, sales funnels and scalable workflows. A strong sense of community focus is essential with a commitment to serving and engaging regional audiences in ways that reflect the culture and values of the places we represent. This person will bring stamina, initiative and resilience, collaborating closely with company leadership to ensure alignment and long-term success.

Key Responsibilities

• Establish and maintain a clear, consistent brand voice across all digital platforms.
• Report regularly to leadership to align digital efforts with business goals.
• Stay current with digital marketing trends, recommending innovations as needed.
• Foster collaboration across departments to ensure digital strategies support print and ad sales.

Phase 1: (First 3-6 months)

• Create and post high volumes of compelling social media content across platforms.
• Repurpose magazine stories into digital-first formats (posts, Reels, videos).
• Spotlight advertisers and community partners.
• Manage posting schedules and engagement.
• Track metrics and adjust for growth.
• Develop new content to engage both regional and global audiences.

Phase 2: (6-12 months and ongoing)

• Lead CRM implementation (HubSpot or similar).
• Develop sales funnels and lead-generation systems.
• Build and implement a comprehensive digital strategy (social, email, web, affiliate programs).
• Oversee website content strategy; enhance site structure, functionality and user experience; collaborate with developers on major upgrades and new initiatives.
• Hire and manage freelance or in-house content creators across states.

Phase 3: (12 months and beyond)

• Expand digital products and services (e.g., affiliate partnerships, membership models, digital-exclusive content, mobile apps, regional guides, podcasts, community forums and in-person/virtual/hybrid events).
• Build cross-brand collaborations and integrated campaigns.
• Implement advanced analytics and audience segmentation.
• Scale digital team structure and workflows.
• Lead innovation to stay ahead of digital trends.
• Monitor and revise best practices and metrics.

Qualifications

• Proven experience developing and refining brand voice across digital channels.
• Digital marketing agency background is a plus, especially with multi-brand or multi-client work.
• 5+ years of digital marketing experience (media/publishing preferred).
• Strong ability to create social content (Reels, stories, basic design).
• Excellent writing and visual storytelling skills.
• Solid grasp of email marketing, CRM systems and sales funnel building (HubSpot a plus).
• Experience managing website content, SEO, performance optimization, user experience and collaboration with web developers.
• Self-starter with project and team leadership skills.
• Strong analytics and reporting abilities, including developing key performance metrics and project budgets.

Bonus Skills

• Experience with affiliate or sponsored content programs.
• Video editing (CapCut, InShot, Adobe Premiere).

Why Join Us?

• Mission-driven: our content tells meaningful stories, fosters culture and strengthens community connections.
• Work with beloved regional magazine brands with deep community ties.
• Opportunity to lead content creation and strategic growth.
• Build digital teams and systems from the ground up.
• Collaborate with leading hospitality and community partners, balancing high standards with authentic, grounded storytelling.
• Flexible work environment with support for innovation.

How to Apply

To apply, please email the following to careers@flagshippublishing.com with the subject line:

Digital Marketing Director – [Your Name]

• A short email introducing yourself and your approach to digital marketing, content creation and audience engagement

• A résumé highlighting relevant digital marketing, content strategy or audience development experience

• A video (up to 4 minutes) in which you:

• Share a 90-day strategy you implemented to build digital momentum
• Explain how you balanced content creation with building systems
• Highlight the tools and strategies you have used for lead generation and CRM success
• Offer one actionable observation about our current digital presence and an idea to boost engagement or lead generation

We’re looking for a leader who can blend creativity with strategy, craft compelling digital content, and build systems that strengthen and grow engaged regional communities across Hawaii, Nebraska, Colorado and Utah.

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