Customer Insights Analyst Job at Mom's Meals, a PurFoods Company, Ankeny, IA

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  • Mom's Meals, a PurFoods Company
  • Ankeny, IA

Job Description

Job Description

Position Summary

We are seeking a highly analytical and detail- orientedCustomerInsightsAnalystto join our team. The ideal candidate will be responsible for gathering, analyzing, and interpretingcustomerdata to generate actionableinsightsthat drive strategic decision-making. This role will focus on understandingcustomerbehaviors, preferences, and trends to support operational strategies, product development, and business growth.

At this time, we're not considering applicants that require immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc.

Position Responsibilities may include, but not limited to

  • Data Collection & Analysis: Gather, process, and analyze large datasets from various sources (CRM, surveys, website analytics, social media, etc.) to understandcustomerbehavior and market trends
  • Reporting & Visualization: Develop dashboards, reports, and visual presentations to communicatecustomerinsightseffectively to stakeholders across the organization
  • CustomerSegmentation: Identify and analyzecustomersegments, providing detailed profiles that inform targetedcustomerexperience and product strategies
  • Trend Identification: Monitorcustomertrends, feedback, and preferences, and deliverinsightsthat drive operational capabilities,customerexperience development, and overall business strategy
  • Stakeholder Collaboration: Work closely with operations, sales, product, and other teams to aligncustomerinsightswith business goals and initiatives
  • Research & Surveys: Design and executecustomersurveys, interviews, and focus groups to gather qualitative and quantitative data oncustomersatisfaction, loyalty, and product usability
  • Forecasting & Prediction: Use predictive analytics and modeling techniques to anticipatecustomerbehaviors and market opportunities

Required Skills and Experience

  • Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related field
  • 2+ years’ experience incustomerinsights, data analysis, or a similar role
  • Proven experience working with large datasets and data visualization tools (Power BI, Access, etc.)
  • Proficiency in data analytics tools such as SQL, Excel, and statistical software (e.g., R, Python)
  • Experience with CRM systems and survey platforms
  • Strong quantitative and qualitative analytical skills, with the ability to interpret data and translate it into actionable business recommendations
  • Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely
  • Strong problem-solving abilities and attention to detail
  • Ability to work collaboratively in cross-functional teams while managing multiple projects simultaneously

Preferred Skills and Experience

  • Experience leveraging generative AI tools (Chat GPT, Azure AI, etc.)
  • Familiarity with marketing analytics tools (Google Analytics, Adobe Analytics)
  • Experience incustomerjourney mapping, UX research, or consumer psychology
  • Knowledge of machine learning techniques forcustomerdata analysis
  • Experience in a fast-paced, agile environment

Physical Requirements

  • Repetitive motions that include the wrists, hands and/or fingers
  • Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
  • Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus

Job Tags

Permanent employment, H1b,

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