Job Description

Leading a team of innovative thinkers and inventive doers, our Creative Director brings a mix of marketing expertise and business understanding to the position, promoting our company initiatives and strategies to the next level. This person is responsible for successfully delivering innovative and thoughtful creative services in a tactical and strategic manner. The ideal candidate is able to think conceptually and possesses an aptitude for visual design that services to elevate the qualify of the work that flows through the company and/or department, regardless of the medium.

This role must be an experienced manager of people, someone that inspires others, taking our creative team to a new level as we continuously grow. The perfect talent must have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of targeted audiences. The Creative Director must have a strong understanding of our overall company’s vision and utilize their expertise to plan and execute projects. This role is on-site based in Dallas, Texas.

Responsibilities:

Development & Management 50%

1. Build, lead and review work of the creative team in the production of all web, print, and digital marketing collateral.
2. Shoulder the responsibility of the quality and completion of all work projects assigned to the department.
3. Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and creative producers in the strategic development of messages and deliverables.
4. Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production teams.
5. Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner.
6. Coordinate with freelance professionals and vendors to complete necessary projects within a limited timeframe and/or budget.

Organizational Management 30%

1. Report progress of projects at major stages of their conception, creation, and execution.
2. Ensures designs and content reflect consistently and positively the various brand images and company’s current marketing strategies.
3. Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
4. Work with executives and other creative leaders within the organization to set project deadlines and content goals.
5. Head brand campaigns, including submitting ideas for projects and overseeing the development of all creative content.

Implementation of Information 20%

1. Ensures designs and content reflects consistently and positively with the brand’s image and current marketing strategies.
2. Serves as a liaison between the marketing and creative team and between the creative team and individual internal clients.
3. Distill abstract business concepts and client-group needs into refined, elegant creative solutions.
4. Responsible for the creative vision and the standard output across creative team members.
5. Anticipate problems that may impede a project from completing on time and implement solutions. Troubleshoot in case of challenges. Adjust and suggest alternative solutions.

Position Requirements:

• Bachelor’s degree in art, advertising, design, or marketing. Passion for fitness, health and/or wellness or similar field.
• 10+ years of related experience with 7+ years of creative direction in agency or corporate setting, with years of experience in creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget.
• Prior experience with copywriting, design, and/or production. Prior project management experience with a focus on creative. Proven experience with concept development.
• Excellent knowledge of and familiarity with a variety of software programs, such as Photoshop, InDesign, Flash, and other creative-related.
• Exercise of persuasion and influence in complex and sensitive situations within all levels of the organization to effect decisions and outcomes that align with best practices. Strong knowledge of negotiation and business acumen.
• Must have a strong creative vision with an understanding of business objectives. A strong understanding of brand development and multichannel marketing concepts.
• Must be proactive and possess exceptional planning and organizational skills. Must have a high attention to detail and ability to manage multiple projects and priorities.
• Must have exceptional time-management skills and be able to execute tasks and responsibilities in an ever-changing environment.
• Must demonstrate excellent communication skills and be able to communicate clearly in all various modes (verbal, written, text, etc.) Must have well-developed interpersonal skills and a positive attitude.
• Excellent leadership skills and exercise good judgment in decision making.
• Must be able to think creatively and innovatively.

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