Account Director, Lifestyle Job at M Booth, New York, NY

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  • M Booth
  • New York, NY

Job Description

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action. We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world. Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do. We have an immediate opening for an Account Director to join our growing Consumer Lifestyle Team. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle space, supporting breakthrough earned press efforts on a team that blends PR discipline with a robust influencer and digital background All candidates should bring at least 7-8 years’ experience and ideally expertise in the lifestyle industries - from booze to packaged goods - helping to manage multiple accounts, as well as mentoring and managing a team. What You’ll Do: As an Account Director, you are a team lead on running critical pieces of the business, managing account teams and being a client counselor. You’ll manage complex projects, lead and inspire team reports, and serve as a client counselor on the PR, partnerships, events/experiential and influencer programming front. You’re expected to be tenacious in motivating teams, inspiring clients as you go above-and-beyond to understand their business and managing up in an effective manager to senior leadership. The AD is drafting and creating programs and drives development of client budgets. At this level, you have a strong grasp of team and billable work as it relates to staff and client budgeting. You are also playing a pivotal role in selling in projects to clients and also participating in new business. Responsibilities Actively provide strategic counsel and be strategic voice for the client Strive for excellence in client service Build strong relationship that establishes trust with PR client Serve as a day-to-day client lead Lead weekly calls with clients Supervise and direct account teams on communicating client deliverables Provide strong editorial support and strategic counsel to teams + clients Create programmatic synergies between press, influencer + social efforts on behalf of clients Project Management Design workplans for programs and manage all workstreams Poke holes in team initiatives and ensure work output is the best it can be (of self and team members) Juggle multiple workstreams, clients, projects and deadlines Oversee special events + experiential activations (virtual and in-person) Own more complex elements of project management, such as integration/collaboration with partners, vendors, etc. Problem-solve quickly and smartly when issues arise Create and track budgets; understands profitability Set goals in partnership with media and analytics teams Team Management Be motivational and inspiring, implementing ideas that help build culture Set performance standards for account teams Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work Challenger of status quo A problem solver for the team – helps team find solutions Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas Ensure the team is driving significant earned media coverage, and social influencer endorsement (paid partners and/or organic) of programs in your purview. Where appropriate, also bring industry/category contacts to the table (e.g., experts) Direct and manage the work of SAE’s, AE’s AAE’s, AC’s and Interns Planning Develop strategic plans/programs, including but not limited to product launch moments, influencer campaigns, strategic partnerships and more Contribute ideas that deliver on briefs and jobs-to-be-done Organize teammates and horizontals on planning path forward Lead brainstorms and challenge teams on feasibility and creativity of ideas What You’ll Bring Solid foundation in public relations – both traditional earned media and digital Experience leading high profile events + experiential activations Proven ability to lead projects and communications Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots Skilled in motivating teammates and helping them grow In touch with cultural and industry trends 7-8 years of experience on an Account and on the agency side Experience managing a team of 3-4 direct reports Experience and/or passionate about the lifestyle, food/bev scene The ideal candidate will have a solid foundation in consumer marketing specifically: traditional public relations, large integrated programming, social strategy, and influencer marketing (paid and organic) Bachelor’s Degree Travel is required from time-to-time (within reason and barring pandemic set-backs) What We’ll Bring Here are a few highlights of our benefits offerings as an M Boother: A workplace that’s alive with courage, ideas, respect and humanity Professional growth and development programs to help advance your career Comprehensive health care and wellness plans for your entire family A 401(k) Savings Plan and Flexible Spending Accounts Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays Additional Perks: Family Leave, Well-Being Programs, & Commuter Benefits Flexible, hybrid workplace

$101K-$135K

( New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.) Location: Tri-State area (NY, NJ, CT) within easy reach of New York City area to come in for day trips. We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Create a Job Alert Interested in building your career at M Booth? Get future opportunities sent straight to your email. Apply for this job * indicates a required field First Name * Last Name * Email * Phone Resume/CV Enter manually Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file. As set forth in M Booth’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Select... Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years. Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at . How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to: Alcohol or other substance use disorder (not currently using drugs illegally) Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS Blind or low vision Cancer (past or present) Cardiovascular or heart disease Celiac disease Cerebral palsy Deaf or serious difficulty hearing Diabetes Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders Epilepsy or other seizure disorder Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome Intellectual or developmental disability Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD Missing limbs or partially missing limbs Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS) Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities Partial or complete paralysis (any cause) Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema Short stature (dwarfism) Traumatic brain injury Disability Status Select... PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete. #J-18808-Ljbffr M Booth

Job Tags

Contract work, For contractors, For subcontractor, Summer work, Work at office, Local area, Immediate start, Flexible hours, 2 days per week,

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