Job Description

Job Overview: We are seeking a skilled Part-Time Media Buyer to drive client's advertising efforts on Meta and TikTok. In this role, you will plan, execute, and optimize campaigns to meet targeted KPIs. Your expertise in email marketing will enhance our overall strategy, ensuring cohesive messaging across channels. You’ll collaborate closely with the marketing team to boost engagement, increase conversions, and support marketing objectives.

Timing : 10 - 20 hours / week

Available to work in US time zones

Key Responsibilities:

• Develop and implement effective advertising strategies on Meta and TikTok.

• Manage and optimize ad campaigns, overseeing budgeting, bidding, and performance tracking.

• Work with the content team to craft compelling ad copy and visuals.

• Analyze campaign performance data and generate insightful reports for future improvements.

• Leverage email marketing to complement social media efforts, enhancing customer engagement and retention.

• Stay informed on industry trends, platform updates, and best practices in digital marketing.

Requirements

Qualifications:

• 3+ years of Proven experience as a Media Buyer, particularly on Meta and TikTok platforms.
• Strong knowledge of email marketing strategies and tools.
• Proficiency in analytics tools for tracking and measuring campaign performance.
• Excellent communication and collaboration skills.
• Creative mindset with an eye for engaging content.
• Ability to work independently and manage multiple projects effectively.

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