Physical Redevelopment

We are working to revitalize 60 acres of land to provide residents with greater access to amenities
that improve their quality of life, like housing, service providers, restaurants, and retailers.
We are creating the foundation to transform the area into a vibrant town center supported by
high-quality infrastructure, specialized industries, entrepreneurs, and artists.


The majority of the Jacobs Center’s assets are in land. With 60 acres, we are largest landowner in District 4. Ten of these acres are now the retail center Market Creek Plaza.

The Jacobs Center has selected national planning and architecture firm BNIM  to create a Town Center Master Plan to inform its future redevelopment of 37 acres it owns in Southeastern San Diego over the next eight to 10 years. More than 1,300 residents of Southeastern San Diego provided their input on the Town Center Master Plan through a survey.

Learn more about the Town Center Master Plan and see the results of the survey here.


Current Developments


Euclid + Market Complete Streets Project

The goal of the Euclid + Market Complete Streets Project is to upgrade the Euclid Avenue and Market Street corridors. We are partnering with the City of San Diego to proactively address infrastructure needs to safely accommodate vehicles, public transit, bicyclists and pedestrians through the design, construction, and maintenance of infrastructure improvements that include new and expanded sidewalks, bicycle facilities, crosswalks, medians, and curb extensions to calm traffic. These improvements will be funded in large part by a $4 million Caltrans Active Transportation Program grant the City applied for in partnership with the Jacobs Center. 

View the presentation shown at the Euclid & Market Complete Streets Infrastructure Project Information Sessions held on April 28 and June 30 here and a fact sheet on the project here

Completed Developments


Trolley Park Terrace

Our redevelopment work not only brings places for residents of the Diamond Neighborhoods to shop, dine, work, and gather, it also brings new places to live.  Trolley Park Terrace, a LEED-Gold certified 52 unit affordable housing complex at the corner of Market Street and Market Creek Place Driveway, adjacent to the MTS Euclid Transit Center is now complete and began welcoming new residents in October 2016. This transit-oriented development helps create a more walkable community and is an example of smart and sustainable building practices.

To see the progress of the project, visit our Flickr album.


Chollas Creek Park

This project restored the natural beauty of the Diamond Neighborhoods and created a safe pathway for students attending Horton Elementary School. This portion of Chollas Creek is now a beautiful linear park where residents and visitors can enjoy the outdoors. In the future, the area will be home to a public art gateway designed by local artist Roman de Salvo, and funded in part by a grant from the National Endowment of the Arts

Photos from the Chollas Creek linear park grand opening celebration held on June 25, 2016 can be viewed in our Flickr album.



Market Street and Euclid Avenue is now your corner for happy and healthy! The Walgreens near there is now open, providing residents with convenient access to the first pharmacy in the community and much more. Of the 15 permanent positions Walgreens was hiring for, nearly all were filled by residents of the Diamond Neighborhoods.

A video of the Walgreens grand opening celebration held on May 16, 2015 can be viewed on our YouTube account.


Market Creek Plaza

Market Creek Plaza has been upgraded! It’s been more than a decade since we opened the plaza so it was time to reinvigorate this lively commerce and cultural center. We re-painted the buildings, re-stripped and re-paved the parking lot, added fresh landscaping, and unveiled a collection of new murals created by the AjA Project and high school students from the area.

Watch this video to learn more the murals in Market Creek Plaza and the inspiring story of two generations of Southeastern San Diego women connected to them.